Digital marketing tactics are essential to reach a broad audience today. You will be able to reach potential clients by building brand awareness. However, it is not so easy to do it all on one’s own. You need to know how SEO (Search Engine Optimisation) works.
SEO helps make your website one of the top searches, thereby helping it get to a broader audience. Another important thing in digital marketing is content marketing; you post blogs that provide valuable information for the audience and thereby attract them to your brand.
If you want to interact with your audience, you need to be on social media sites such as LinkedIn and Twitter. LinkedIn is a must-have if you want to build networks with other firms and people.
You can join Padgett, and people on the team can handle your social media marketing and provide you with greater visibility. The firm is filled with skilled accountants who want to increase their knowledge and skill set. They are looking for someone willing to enhance their skills.
Why is digital marketing important for accountants?
While Accountants rely on referrals, they are very effective in scaling. Therefore, there is a need to get your digital marketing to work well. It will allow you to have a constant flow of business online.
Furthermore, you do not have to break the bank, and you can still build your presence online. This is why digital marketing is highly recommended for accountants.
What are the different tactics that accountants can use?
There are various tactics used by accountants, some of which are discussed below:
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Making use of Search Engine Optimisation (SEO)
It should be one of the main focuses for accountants. When you are writing your blog posts, they need to be crafted in such a way that they appear in the top searches. It needs to be on top of your line of topics.
It will, in turn, increase the traffic. Eventually, this traffic will be converted into leads. However, if you are not making use of SEO, the chances of you hitting the top searches will be very low.
You may not ever make it to the top searches in this way. Almost 90 percent of content online never makes it to the top searches and gets no traffic. So you need to remember that there is no traffic, no leads!
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Focus on your LinkedIn profile:
You must update your LinkedIn profile. Many profiles can use some updating. You can say that it is one of the easiest ways to connect to people and build your network. Therefore, you need to keep your profile updated regularly. You can make use of some tips such as:
- Keep your profile photo of high quality, and it should look highly professional.
- You need to have the experience section updated and provide some details about what you do and who your audience is.
- It would help if you also described who you are in the About section.
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Try posting a little frequently on Linked In:
You should consider posting at least two to three times, and that is in a week. Make use of some hashtags. Once you have created your profile, you should start putting your brand out there.
Try to post content that resonates with your audience at least twice or thrice a week. Furthermore, your content does not have to be original either; you can take a topic from the internet and put it up by spending around just 2 cents.
Get in touch with a firm who can handle your account!
Many firms offer services such as handling your social media accounts. They are well-versed in how these things work. Therefore, you can rely on their services and make use of it. It is better to have a professional do it as they are aware of how different things work.
